Everyday first.
A beverage people can picture in their day. Work, errands, a commute, or a moment in between.
Brand overview · Concept preview
DAYO
Your day. Your water.
Electrolyte water with goBHB® ketones.
Explore the flavors01 / The water
Your day.
Your water.
A clear product story. A colorful point of view. Discover six DAYO flavor concepts. Water comes first. Electrolytes and goBHB® ketones make the ingredient story distinctive.
Proposed 500 mL resealable aluminum bottle
Product concept · Pending validation
Curiosity, clearly.
Water and electrolytes establish the category. goBHB® ketones make the ingredient story distinctive.
Joy with discipline.
Expressive ribbons above. Clear information below. Premium through craft, not exclusivity.
02 / Six flavor concepts
Pick your DAYO.
Flavor concept
DAYO Original
Unflavored. Uncomplicated.
Keep your water choice straightforward. The Original concept brings still water, electrolytes, and goBHB® ketones together in an unflavored expression.
Electrolyte water with goBHB® ketones.
Proposed 500 mL resealable aluminum bottle
03 / The campaign
A little more DAYO.
Future innovation
Sparkling water, reimagined.
Future concept · Planned
A future DAYO concept: sparkling electrolyte water with goBHB® ketones. A fresh take on your everyday water, in a slim can with a proposed tactile fruit finish.
- Watermelon Lime
- Blackberry Lemonade
- Blueberry Lemon
Proposed 12 fl oz (355 mL) can · Finish subject to physical sampling
04 / What’s next
From concept to your day.
—
Final formula
Pending approval—
Nutrition & ingredients
Pending approval—
Bottle & pack format
Pending approval—
Pricing & availability
Pending approval—
Retail distribution
Pending approval—
Financing details
Pending approvalA few clear answers.
What is DAYO?
DAYO is a proposed still, ready-to-drink electrolyte water with goBHB® ketones, being developed in six flavor concepts.
Is DAYO sparkling?
The lead product concept is still, not sparkling.
What’s in the bottle?
The final ingredient list, electrolyte types and amounts, goBHB® amount, and nutrition information are pending formula and label approval.
Is the fruit shown an ingredient?
Fruit graphics represent flavor concepts. They do not establish fruit, juice, or natural-flavor content.
When can I buy DAYO?
Launch timing, pricing, pack count, stock, shipping, and returns have not been confirmed. This concept preview does not accept orders.
05 / The brand guide
The DAYO brand playbook
Version 1.0 · November 8, 2026 · Creative direction & proposed production standards
Concept preview. Product imagery and copy are creative drafts, not production-ready artwork or verified formulas. The proposed bottle format, volume, ingredient presence and flavor descriptions require final approval.
No health benefit, nutrition profile, manufacturing readiness, trademark clearance, actual retail placement or investment terms are asserted. Nothing here is an offer to sell securities.
The campaign concept
DAYOOO! Coast to coast
A name you can sing. Your day. Your water.
One call. Different voices. Everyday moments from coast to coast.
Campaign concept · Proposed casting
01 The spark
Celebrities start the call.
A playful rehearsal brings music, personality, and one unexpected closing note together.
Usher
Starts the call.
A confident musical opening introduces the invitation.
Lainey Wilson
Makes it her own.
A different voice shows that every response can have its own style.
Theo Von
Misses the cue.
An imperfect interruption makes joining in feel approachable.
Charles Barkley
Steals the last note.
A surprise launch cameo delivers the closing joke.
Proposed casting. AI-generated concepts. No talent partnerships confirmed.
02 Pass the call
They start it. You make it yours.
- 1
Show your day.
A rehearsal. A lunch break. A pickup game. An afternoon with friends.
- 2
Make your version.
Sing it, speak it, harmonize it, or play it your way.
- 3
Pass it on.
Invite a friend—or another city—to answer.
Not a singing competition. A shared moment.
Participation concept. Fictional adult talent. Permission required for reuse.
03 Coast to coast
People carry it further.
The campaign leaves the rehearsal room and becomes a collection of people, places, and everyday moments.
New York
The pickup-game version.
Nashville
The rehearsal-room version.
Chicago
The lunch-break version.
Miami
The sidewalk version.
Austin
The park-session version.
Los Angeles
The after-the-session version.
Fictional participation scenarios—not actual campaign results.
It starts with one voice.
It grows through everyone else.
The launch introduces the call. The coast-to-coast story belongs to the people who make it their own.
Your day. Your water.
Explore the flavors- The launch
- Local creators
- Community responses
- DAYO edits
- The next invitation
A proposed campaign model, not proof of organic reach or actual results.
Campaign concept. Celebrity casting is proposed. Images are AI-generated concepts. No actual partnerships or participation results are represented. Music, talent, and community-content permissions require confirmation before public release.